Independent Trucks put together a social campaign to promote their new and inverted kingpin design. No fancy animation or compelling story, just simple show and tell. The project budge went mostly to texturing and lighting. They provide a CAD model that wasn't great and simple storyboard with feature call outs. Basically, just make it look pretty! 

Tasks included cleaning up the CAD model and modeling pieces of the truck that were missing or unsalvageable, remodel bushings, spacers and bolts. Textured in Substance Designer and animated/rendered in C4D with Redshift. 

The entire project was built with noise to make up various layers of scratches and aluminim imperfections.